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Reach the growing Hispanic market with Hoy’s Print & Digital products!
Did you know…
- With the release of the 2010 Census, there’s projected to be 50 million Hispanics in the U.S. That’s a growth of 41% from 2000!
- There are 4 new Hispanics added to the US population every minute
- Hispanics have $1 Trillion in buying power!
- 53% of US Hispanics live in the top 10 markets
- 19 markets will have a minority majority with the release of 2010 Census
- There are 30 million Hispanic internet users in the US
- 57% of Spanish dominant Hispanics have internet access at home, of 90% access Spanish-language websites
- Hispanics are more likely to go online to: research products, find good deals & use social media
Source: “New State of America” by AlmaDDB, June 2010; AP-Univision Poll, June 2010; “Using Online Ads to get Hispanic Shoppers In-Store” eMarketer, July 2010; “Yo Quiero Publicidad en Espanol: Why Marketers Should also Reach Out to Online Hispanics in Spanish” eMarketer, September 2010
