Advertise with HOY

Reach, engage and connect with Hispanics every day through Hoy’s multi-media solutions!

Hispanic Market Highlights

  • According to the 2010 Census there are over 50 million Hispanics in the U.S.
  • There are 4 new Hispanics added to the US population every minute
  • Los Angeles is the largest Hispanic market in the US with 8 million Hispanics & $160 billion in buying power
  • Chicago ranks #4 with 2 million Hispanics & $39 billion in buying power
  • Click here for more 2010 Census highlights Hoy Highlights

  • Hoy publishes 2 of the leading Spanish-language newspapers in Los Angeles and Chicago
  • Distributing over 1.5 million copies each week
  • Mission is to engage Hispanics with relevant content to help them build successful lives, and provide a link to Latino culture
  • Diverse portfolio that includes: print, online, mobile, TV, out-of-home, digital signage, and events
  • Click here for more for more information on HOY

Vivelohoy.com Highlights

  • There are over 32 million Hispanic internet users in the US
  • 57% of Spanish dominant Hispanics have internet access at home, 90% of them access Spanish-
  • language websites
  • Hispanics are more likely to go online to: research products, find good deals & use social media
  • Click here for an overview of vivelohoy.com

 

 

For more information:

Source: “New State of America” by AlmaDDB, June 2010; AP-Univision Poll, June 2010; “Using Online Ads to get Hispanic Shoppers In-Store” eMarketer, July 2010; “Yo Quiero Publicidad en Espanol: Why Marketers Should also Reach Out to Online Hispanics in Spanish” eMarketer, September 2010