Hoy: Your partner in reaching the Hispanic Market!

See our online media kit:
HOY NEWSPAPER | TRIBUNE HISPANIC PROPERTIES
Importance of the Hispanic Market Importance of the Hispanic Market

• There are 44 Million Hispanics in the US -- the US has the 2nd largest Hispanic population in the world
• By 2050, there will be an increase of 97.2 million Hispanics in the US, which means that 4 Hispanics are added to the US population every minute
• US Hispanics have over $1 trillion in buying power
Using Newspapers to Target Hispanics

• Hispanics read newspapers, and they prefer Spanish newspapers to English
• Newspapers are Hispanics' #1 choice for planning purchases
• Hoy is dedicated to providing Spanish-dominant Hispanics with engaging, entertaining news and information to help them build successful lives, serve as their advocate and provide a link to their culture
• Hoy distributes over 1.3 million copies each week to Hispanics in LA & Chicago
Hoy has integrated advertising solutions that deliver results

In addition to Hoy newspaper we also have the following opportunities, contact us for more information:
Padres
ViveloHoy.com
Hoy Mobile
HoyCast
HoyOutdoor
Events & Promotions


Source: US Census, Hoy Proprietary Media Consumption Study.