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The transformation of Target from discount superstore to designer central has given the retailer new cachet. Now comes word that Isaac Mizrahi, whose clothing line has proved to be one of Target’s biggest hits, will unveil his own line of home furnishings in March.

Lighting, furniture, bedding, and bath and tabletop accessories are just some of the items that will be sold under the newly expanded Isaac Mizrahi for Target label. Architect Michael Graves and “Swell” gals Cynthia Rowley and Ilene Rosenzweig are among the other design notables whose quirky products have helped reposition Target at the intersection of cheap and hip.

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Edited by Cara DiPasquale (cdipasquale@tribune.com) and Victoria Rodriguez (vrodriguez@tribune.com)