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  • Quarterback Jim Harbaugh hands the game ball to John Unitas...

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    Quarterback Jim Harbaugh hands the game ball to John Unitas after the Ravens used a 17-0 rally to beat the Indianapolis Colts, 38-31, on Nov. 29, 1998.

  • Ravens coach John Harbaugh watches Atlanta celebrate a last-minute touchdown,...

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    Ravens coach John Harbaugh watches Atlanta celebrate a last-minute touchdown, putting them ahead 26-10.

  • Ravens head coach John Harbaugh chats with offensive coordinator Cam...

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    Ravens head coach John Harbaugh chats with offensive coordinator Cam Cameron (left) during training camp at McDaniel College.

  • Ravens coach John Harbaugh hugs 49ers coach Jim Harbaugh, his...

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    Ravens coach John Harbaugh hugs 49ers coach Jim Harbaugh, his younger brother, after Baltimore's win over San Francisco.

  • Ravens running back Errict Rhett (left) and quarterback Jim Harbaugh...

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    Ravens running back Errict Rhett (left) and quarterback Jim Harbaugh meet the media.

  • The Ravens introduce Joe Flacco after drafing the Delaware quarterback...

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    The Ravens introduce Joe Flacco after drafing the Delaware quarterback with the No. 18 overall pick in the 2008 NFL Draft. Ravens coach John Harbaugh (left), general manager Ozzie Newsome and director of scouting Eric DeCosta (right) pose with Flacco.

  • Ravens quarterback Steve McNair, center, announces his retirement after a...

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    Ravens quarterback Steve McNair, center, announces his retirement after a 13-year NFL career. Coach John Harbaugh, left, and Ravens general manager Ozzie Newsome were also present.

  • Ravens coach John Harbaugh chats with his brother, 49ers coach...

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    Ravens coach John Harbaugh chats with his brother, 49ers coach Jim Harbaugh, and their parents Jack and Jackie.

  • Jack Harbaugh talks with reporters after his son John was...

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    Jack Harbaugh talks with reporters after his son John was introduced as the Ravens' coach.

  • Jim Harbaugh drops back to pass during training camp.

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    Jim Harbaugh drops back to pass during training camp.

  • Ravens quarterback Jim Harbaugh listens to center Jeff Mitchell between...

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    Ravens quarterback Jim Harbaugh listens to center Jeff Mitchell between plays during an exhibition game with the Chicago Bears.

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    John Harbaugh greets fans after the Ravens' 30-7 win over the Chiefs.

  • Ravens coach John Harbaugh speaks to the media before practice.

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    Ravens coach John Harbaugh speaks to the media before practice.

  • Jim Harbaugh poses with 49ers general manager Trent Baalke during...

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    Jim Harbaugh poses with 49ers general manager Trent Baalke during Harbaugh's introductory news conference in San Francisco.

  • Jack Harbaugh, father of John and Jim Harbaugh, stand on...

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    Jack Harbaugh, father of John and Jim Harbaugh, stand on the sideline during the Ravens' win over the Oakland Raiders.

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    Ravens coach John Harbaugh watches his team score a fourth-quarter touchdown to take a 24-17 lead.

  • John Harbaugh, second from left, his father Jack, far left,...

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    John Harbaugh, second from left, his father Jack, far left, wife Ingrid, and his mother Jackie, far right, motion for his daughter, Alison, to join them for a group photo after John was introduced as the new coach of the Ravens.

  • John Harbaugh reflects on the Ravens' loss to the Steelers....

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    John Harbaugh reflects on the Ravens' loss to the Steelers. Harbaugh called it the toughest loss of his time with the Ravens.

  • Ravens coach John Harbaugh hugs 49ers coach Jim Harbaugh, his...

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    Ravens coach John Harbaugh hugs 49ers coach Jim Harbaugh, his younger brother, after Baltimore beat San Francisco.

  • 49ers coach Jim Harbaugh talks with Arizona players after San...

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    49ers coach Jim Harbaugh talks with Arizona players after San Francisco's win over the Cardinals.

  • Jim Harbaugh is introducted as Stanford's coach.

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    Jim Harbaugh is introducted as Stanford's coach.

  • 49ers coach Jim Harbaugh has a post-game altercation with Lions...

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    49ers coach Jim Harbaugh has a post-game altercation with Lions coach Jim Schwartz.

  • Jim Harbaugh scrambles against the Jets in an exhibition game.

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    Jim Harbaugh scrambles against the Jets in an exhibition game.

  • Ravens quarterback Jim Harbaugh, bottom, is tackled by Indianapolis Colts...

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    Ravens quarterback Jim Harbaugh, bottom, is tackled by Indianapolis Colts defensive end Van Tuinei after rushing for a first down in the fourth quarter.

  • Ravens coach John Harbaugh greets his little brother, 49ers coach...

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    Ravens coach John Harbaugh greets his little brother, 49ers coach Jim Harbaugh, after the game.

  • Ravens coach John Harbaugh chats with his brother, 49ers coach...

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    Ravens coach John Harbaugh chats with his brother, 49ers coach Jim Harbaugh, and parents Jackie and Jack.

  • Ravens coach John Harbaugh gets a frozen cherry/mango slush from...

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    Ravens coach John Harbaugh gets a frozen cherry/mango slush from an ice cream truck on the field at practice.

  • Jim Harbaugh (right) had a brief stop in Baltimore during...

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    Jim Harbaugh (right) had a brief stop in Baltimore during his fine NFL career, splitting time under center with the immortal Eric Zeier in the 1998 season. A decade later, his older brother John -- one year his senior -- was hired as the third coach in Ravens history. They will become the first brothers in NFL history to oppose each other as head coaches when the Ravens host Jim Harbaugh and the 49ers on Thanksgiving Day.

  • Ravens coach John Harbaugh congratulates Ray Rice on his second-quarter...

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    Ravens coach John Harbaugh congratulates Ray Rice on his second-quarter touchdown.

  • From left, Ravens coach John Harbaugh greets his brother, 49ers...

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    From left, Ravens coach John Harbaugh greets his brother, 49ers coach Jim Harbaugh. Their parents, Jack and Jackie, are also pictured.

  • Jim Harbaugh is introduced before the Ravens' preseason opener against...

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    Jim Harbaugh is introduced before the Ravens' preseason opener against the Chicago Bears.

  • Priest Holmes and Jim Harbaugh celebrate after Holmes' touchdown reception...

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    Priest Holmes and Jim Harbaugh celebrate after Holmes' touchdown reception in the fourth quarter against the Colts.

  • Jim Harbaugh scrambles for a first down against the Eagles.

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    Jim Harbaugh scrambles for a first down against the Eagles.

  • Ravens quarterback Jim Harbaugh tries out a photographer's lens following...

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    Ravens quarterback Jim Harbaugh tries out a photographer's lens following as Eric Zeier, left and Earnest Byner, right, look on during minicamp.

  • Stanford coach Jim Harbaugh calls out a play against Cal.

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    Stanford coach Jim Harbaugh calls out a play against Cal.

  • Ravens quarterback Jim Harbaugh reacts after the offensive line broke...

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    Ravens quarterback Jim Harbaugh reacts after the offensive line broke down, causing him to scramble against the Green Bay Packers.

  • Stanford coach Jim Harbaugh hugs his father, Jack Harbaugh, after...

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    Stanford coach Jim Harbaugh hugs his father, Jack Harbaugh, after the Cardinal beat USC 37-35.

  • Philadelphia Eagles defensive backs coach John Harbaugh interviewed for the...

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    Philadelphia Eagles defensive backs coach John Harbaugh interviewed for the Ravens' head coaching job on Jan. 8.

  • Ravens quarterback Jim Harbaugh scrambles upfield, looking for a receiver...

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    Ravens quarterback Jim Harbaugh scrambles upfield, looking for a receiver in the first quarter against the Chicago Bears.

  • Ravens quarterback Jim Harbaugh, right, gives the game ball to...

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    Ravens quarterback Jim Harbaugh, right, gives the game ball to former Baltimore Colts quarterback Johnny Unitas, center, after the Ravens' 38-31 victory over the Colts. It was the first meeting between the two teams in Baltimore.

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Ravens coach John Harbaugh and 49ers coach Jim Harbaugh held a joint news conference Friday morning at the New Orleans Convention Center, ending the session by posing for pictures with their family and the Lombardi Trophy, though neither coach touched the trophy.

Even though one brother is going to lose at the expense of the other, John Harbaugh said the result will generate the same emotion.

“It’s not really about how we’re going to feel,” John Harbaugh said. “Every coach, every player, everybody in the organization, when you win, it’s jubilation. And when you lose, it’s just bitter disappointment. So much goes into it, and it will be no different in this game, probably even on a greater scale because of the opportunity to win the championship.”

When it comes to competitive spirit, they agreed the spirit comes from their mother, Jackie Harbaugh.

“There is no one in the family who has more competitive fire than my mother,” Jim Harbaugh said. “She competes like a maniac. She has just always believed in us, and I think that is the most important thing to me. She believed in me, John, and Joanie, and took us to games and played catch with us, shot baskets with us, and just believed in us.”

Before Friday’s news conference began, John Harbaugh took a moment to recognize his parents, his 97-year old grandfather, Joe Sepidi, and other family members who all were in the crowd.

So much talk has focused on the brothers coaching against each other, but they addressed another family angle Friday. Jim Harbaugh’s son, Jay, is an assistant strength coach with the Ravens.

“I’m really proud that Jay is doing what he loves to do,” Jim Harbaugh said. “That’s a real blessing and he’s doing it with the Baltimore Ravens, a tremendous organization with great coaches around to mentor him and teach him, especially John being there and hiring him.”