Tyler Durham, partner and managing director, Ketchum Change
Several key factors are required for successful change, starting with a clear, compelling vision of the future.
“Positive, inspiring, challenging visions are universally more productive than a dire ultimatum or ‘we must change or die’ vision.”
An honest assessment of where the company stands is also crucial so the roadmap is “clear, accurate and realistic.
“Importantly, change is a social process. Involving others in helping to shape the vision and the actions to get there is essential. Involvement leads to commitment — and without early engagement, listening and involvement, there will be no change.
“And a leader’s impact can never be underestimated. Not just what they say, but more importantly how they act and behave, day-in and day-out, as individuals and as a leadership team.”
