A 1928 Olympian and his family are outraged over an advertisement for a New Zealand impotence clinic.
The ad features a doctored picture of Stan Lay holding a “limp” javelin.
Lay, who at 90 is New Zealand’s oldest living male Olympian, said no one from the New Zealand Men’s Clinic sought his permission to use the photo.
His son-in-law, Richard Fairey, said: “I’m absolutely disgusted with the advertisement. To use it without his permission is appalling.”
Colesno Communications Ad agency immediately withdrew the ad, apologized to Lay and offered to make a donation to a charity of his choice.
“We just assumed because the picture was so old that the person in it would have died by now,” said Adrian Hood, the firm’s account director. “The gist of the ad was the javelin, not the athlete, but in hindsight we should not have run it.”